ethan masters is a 16-year-old high school junior at prospect high school, il. he’s focused on finding a college that aligns with his academic strengths and personal goals. ethan values clear guidance in his college search and wants a tool that can simplify the overwhelming amount of information, helping him make confident decisions about his future.

INFORMATION ARCHITECTURE

EMPATHY MAP

The empathy map for Ethan Masters provides a comprehensive understanding of his thoughts, feelings, and behaviors as a high school junior navigating the college application process. It highlights his concerns about balancing academic requirements, extracurricular activities, and financial challenges. Ethan is motivated to achieve his goals, but he feels overwhelmed by the vast amount of information and the pressure to make his application stand out. His gains include a sense of accomplishment when securing scholarships and getting into his preferred college, which validates his hard work and dedication. This empathy map helped guide the development of a user-centered experience for the Legend app, focusing on addressing his specific pains and enhancing his journey toward college success.

sitemap

For the Legend app, the sitemap was carefully constructed to outline the structure and navigation of the app, ensuring a logical flow for users as they explore various features. It starts from the home or welcome page and branches out into several key sections, such as profile setup, academic data input, and matching results. Users are guided step-by-step through processes like entering personal information, viewing suggested colleges, and receiving personalized recommendations based on their profile. This clear hierarchy helps users navigate effortlessly while maintaining a focus on their primary goal—matching with the best-fit college.