a high-fidelity prototype was created using Figma, stimulating the entire customer journey from search to check-in. this allowed for early testing and iteration.

ITERATION & IMPLEMENTATION

USABILITY TEST

The prototype was tested with 5 participants using the “think aloud” method, both in-person and remotely through Maze. Key insights included struggles with the “Add Passenger” feature, leading to a prioritized revision.

The high-fidelity prototype was created using Figma, bringing the responsive UI designs to life and allowing for interactive user testing.

HIGH-FIDELITY PROTOTYPE

priority revisions on high-fidelity prototype

After the usability test, revisions were made to emphasize the “Add Passenger” functionality. This revision was crucial to ensuring a smoother checkout process, reducing friction during booking.

BEFORE & after REVISION