this project highlighted the importance of mobile-first design in the travel industry. iterative usability testing helped uncover crucial usability issues early in the design process, allowing for meaningful improvements before the final implementation.
PERSONAL REFLECTION
next steps
Iterate Based on User Feedback: After the initial usability testing, there are still opportunities to refine the UI further. Continuing to collect feedback from a wider audience, especially on mobile-specific interactions, to ensure seamless use across all platforms should be a priority next step.
A/B Testing: Implementing A/B testing on key features such as the search functionality, booking flow, and cabin selection to see which design variations lead to higher conversions and better user engagement.
Advanced Prototyping: Develop higher-fidelity prototypes, including more detailed micro-interactions and real-time data integration, to simulate the end-to-end booking process.
Launching a Pilot Program: Before the full rollout, launch a pilot program with select users to gather in-depth behavioral insights and further validate the design.
Focus on Accessibility: Ensure the design meets all accessibility guidelines, such as optimizing for screen readers, ensuring color contrast, and making the platform easy to use for people with disabilities.
Mobile Optimization is Crucial: Users tend to gravitate towards mobile platforms for convenience, especially for tasks such as checking in and searching for flights. Ensuring a mobile-first design approach was key to the project’s success.
User-Centered Design: The empathy map and user persona development allowed us to create a design that resonates with our target audience, focusing on their needs, frustrations, and preferences throughout the travel booking experience.
Consistency Across Devices: Maintaining visual and functional consistency across desktop and mobile devices is crucial. Users expect the same level of ease, no matter which platform they use, and consistency reassures them of the brand’s reliability.
Flexibility & Scalability: The design allows for future expansion, with features that can be easily adapted to add more functionality as user needs evolve, such as loyalty integrations or additional payment methods.
Test Early and Often: Continuous testing at each stage of the design process ensured that the decisions made were data-driven, which helped avoid major pitfalls during development.
key takeaways